We are excited about the event, and we can’t wait to meet everyone on ship in March to help you grow your product marketing business. The focus of this year’s event is: “Learn The Most Efficient Way To Market Your Product”.
We have taught at dozens of events over the years, often with several hundred to a few thousand people in the audience, and we often hear praises about how much the participants learn that they can apply to their business IMMEDIATELY.
However, since we have been putting on our own intimate events, we have found that smaller groups allow us to dive deep with everyone and even spend valuable ONE-ON-ONE time together to help you achieve your goals.
This Product Marketing LIVE event, will be held on a cruise ship for 5 days at sea. If you’ve never attended an event at sea, you will be blown away. The structure is PERFECT for optimal learning and creativity. Each day, we’ll start with a small-group classroom discussion, and then you are free to explore a different destination each day. You’ll be amazed at the ideas you’ll come up with while snorkeling or laying poolside while pondering what you learned in the morning. Then each night, we’ll get together again for a happy hour and a group dinner to further discuss business ideas.
Here’s just a sampling of what you’ll learn:
- How to get your product on to HSN in front of their 100mm+ viewers
- Market research techniques used by Fortune 500 companies that you can do for FREE
- The secrets to your pitch, or marketing messaging that can turn a struggling product into a home run
- Social media strategies you can put to work to IMMEDIATELY drive revenues
- Exactly how OxiClean grew from $0 to $300 million in less than 6 years.
- ..oh, and for those that are interested, you’ll have the chance to share your product FACE-TO-FACE with decision makers for HSN American Dreams (Bob Circosta is one of the guest hosts) and for Telebrands (Manish Israni is their VP of New Product Acquisition) for distribution or license deals.
Don’t Miss This Unique Opportunity To Learn How To Grow Your Business!
Product Marketing LIVE is ideal for:
In the first 30 minutes of Bob Circosta’s presentation, you’ll learn how to pitch your product using the techniques that made Bob the most prolific TV Shopping Host in history and the content only gets better after that!
We have developed a system called the Perfect LaunchTM
, which is our "secret sauce" to maximizing a product's opportunity to succeed in market. Just like you have probably spent countless hours, large sums of money, labor, and sweat towards creating your invention-- we have done the same to create, test, and validate the Perfect LaunchTM
platform to help defy the odds of product failure rates once in market. Whether you are a start-up based in your garage or an experienced entrepreneur, the Perfect LaunchTM
system will allow you to work directly with industry experts so you can get your product in market and scale your business to the next level.
The hundreds of participants that have joined us in these small group trainings over the years constantly tell us that one of primary benefits of these conferences is meeting a group of high-caliber inventors and entrepreneurs. Not will you learn what is working for other business owners, but you’ll also make some life-long connections that are sure to pay back for years to come.
ALL SESSIONS on the ship are taught live and in-person by Bob Circosta and Jon LaClare
. There are no “paid trainers” at Product Marketing LIVE. You’ll hear directly from the experts that have been marketing products for a collective 50+ years! And immediately after the cruise, qualified participants will meet face-to-face, one-on-one with Manish, THE decision maker at Telebrands to discuss a possible license deal…and Bob and Jon will train you how to pitch before you meet with Telebrands.
Whether your are looking for a license deal, more retail or HSN distribution or strategies that will help you grow your business, our Product Marketing LIVE event will be a game-changer for your business.
We hope you’ll join us for our next event in March.
Feel free to bring business partners or family members. You’ll have plenty of free time over the course of the week to spend brainstorming business strategies or just having fun.
In this 5 day extravaganza we will cover the following topics:
Perfect Your Strategy
You have a great product, but how do you make the world aware? We have developed the Perfect Launch System that uses fast and accurate market research techniques to identify the ideal marketing strategies for each business. We’ll teach this process so you can make sure that you are making the right distribution decisions to maximize your sales. Should you pursue online marketing, social media, TV marketing, HSN/QVC, retail, or international? You can’t do everything at once, so we’ll teach you how to know where to get started and how to accelerate your growth. You’ll learn strategies that Jon has implemented at Nabisco, Planters and OxiClean to build $100mm+ brands as well as to help launch over 200 brand new products to market for inventors and entrepreneurs from all walks of life.
Before the cruise, every participant's product will undergo a $2,500 quantitative online survey that Harvest Growth performs on your behalf. During this session, we will discuss the importance of market research, how you can do your own market research without hiring a firm, and analyzing data best bets. At the end of the session, everyone will receive their individual survey performance summary so you can put what you learned during the session to the test.
Harness the Power of Video Marketing
There is no more powerful marketing instrument than video. Learn from Jon LaClare, the marketer of OxiClean, the principles he used in their marketing videos and in hundreds of successful TV infomercials and web videos since then. You’ll learn principles that you can apply whether you are marketing on TV or filming your own web video with an iPhone.